A Florida woman is suing Kraft Foods for labeling their juice-less Capri Sun juice drinks as All Natural despite containing high-fructose corn syrup. The lawsuit is backed by the CSPI, who never hesitates to drip sarcasm when it comes to the nutritional claims of the food industry: “Unless you and your chemist friends are prepared to undertake a little Manhattan Project in your kitchen, you won’t be brewing any high-fructose corn syrup from scratch … unless you happen to be equipped with centrifuges, hydroclones, ion-exchange columns, and buckets of enzymes.”
Kraft Foods, which rues the day that the public learned to decipher food labels, has been working for “about a year” on repackaging Capri Sun to replace All Natural with No artificial colors, flavors or preservatives – the health claim of last resort that still manages to resonate positively with the public, the wink-wink nudge-nudge “you know it’s a product of industrial cogging, but rest assured it doesn’t have anything like FD&C Red No. 40 or Sodium Propionate… at least that the FDA has identified.”
